A few emails are then delivered to the inbox after that to check the recipient’s reaction. For the first 2-24 hours, new IP addresses are temporarily blocked by Gmail. New IP addresses should be warmed up when using a dedicated IP. Secondly, if your email is being marked as spam frequently by your users. First they see if your recipients are deleting the email before even opening it, because they think your subject line is misleading or not relevant. Once your email passes all the above criteria, Gmail checks your user engagement. Gmail checks your email content for any malicious links and the presence of spammy/promotional words. If your domain passes the first step, the next step it checks is the content. You need to show that you’re an authentic sender. The very first thing Gmail checks is if your domain and IP address is present in any blacklists. Here is how the spam filter works in Gmail: 1. Gmail uses a combination of AI and machine learning in its spam filter. This will slow down your sales cycle, reduce yield, and consequently impact your bottom line. More of your emails are likely to redirect to Gmail spam filters, and this impacts the conversion rate in further stages of the process.Īll of this would mean more of your emails will directly filter into spam without ever reaching your prospect’s primary inbox.Īs a result, your initial emails, and follow-ups(steps), aren’t being read, making your outreach efforts futile. It has consequences reaching far wider than lower response rates. When your sales emails filter into Gmail’s spam, it isn’t just about your prospecting efforts falling through. This will help us understand the phenomenon better by managing expectations and making changes and corrections earlier in the sales process. This drastically affects the email deliverability of your campaign(sequence).So, you might be wondering, how to stop emails going to spam in Gmail?īefore getting into the question, let’s first explore why you should care about spam deliveries to Gmail. Globally, 17% of emails sent never make it to the primary inbox folder due to spam and promotions filters. The latter often happens, which leads to less engagement while you as a sales professional are trying your best to break the ice. Sales prospecting is a prolonged process that needs a lot of effort.įrom finding a new customer to landing your email directly in their spam folder. 3 How to stop emails going to spam in Gmail?.2 How does the spam filter in Gmail work?.1 How spam deliveries to Gmail impact you?.Community Unlock the power of cold emailing with our fastest-growing community.Help Center Self-explored guide to your queries.Wall of Love How Saleshandy helped people get success.Cold Email Masterclass Become a cold email master with our step-by-step guide.Beginner’s Guide to Cold Emailing Start your cold emailing with our comprehensive guide.Blog Explore playbooks and grow with cold emailing.Affiliates Earn by recommending Saleshandy to others.Linkedin Email Finder Find email address from Linkedin.Email Tracker Know who opened and click your emails.Email Deliverability Toolkit Send your cold emails into inboxes.Unified Inbox Keep all your communications organized with Unified Inbox.Email Warm-up Increase your deliverability in no time.Auto Follow-up Maximize your reply rate with personalized follow-ups.Email Sequences Automate your cold email outreach to scale.On Twitter, Facebook, Google News, and Instagram. You will no longer receive emails from that sender.įollow HT Tech for the latest tech news and reviews, also keep up with us For such emails, you just open it, scroll down and select unsubscribe. These are mostly for promotional mails that should actually land up in the promotional folder but appear in the primary inbox. Gmail will automatically perform the action chosen for such mails.ĪLSO READ: Gmail finally fixes its annoying Spam Filter bugĪnother option which is manual but helps is unsubscribing emails. There are options like archiving it, deleting it, labeling as potential spam and more. Then you can decide what to do with these filtered mails. You can also add more details like mails which have certain words, size and attachments for the filter. You can do this by going to the same three-dotted menu and selecting “filter messages like these”. This helps in preventing future messages from appearing in your inbox. If you don't want to report the mail as spam or block the sender you can filter such messages. You can choose to either “report spam” or even block the sender. You'll find both options under the three-dotted button that's visible on top. The report and block tool can come pretty handy here. You'll probably receive spam mails from certain accounts regularly.
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